Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective

نویسندگان

چکیده

This research was aimed to investigate the connection between social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study based on Shepero’s model of Ajzen’s theory planned behavior. design reflects that are mediated by risk propensity self-efficacy, while self-efficacy intentions’ relationship is further moderated subjective norms. A well-structured self-administered questionnaire used collect data from 500 respondents. were analyzed, hypotheses tested using PLS-SEM. findings confirmed there exists positive significant link indirect effect self-efficacy. However, regarding moderating indicated norms have no impact intentions. academic practical implications for government representatives, policymakers, entrepreneurial educational institutes can use these findings.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13158627